The modern Olympics date back to 1896 in Athens were just 241 athletes competed in just 43 events. At London 2012 an estimated 10,000 athletes will compete more than 300 events many of which will represent the zenith of the sport. The Elite Sport Group (ESG) have been working with Olympians and Olympic teams since 1992. We provide a variety of services including personalised nutrition for Olympic athletes, in combination with sports physiology and sports medicine. We have worked with the French Cross Country Skiing Team (Ski Du Fond), Team GB Boxing, Team GB sailing, Team GB Archery, Team GB Wheelchair Basketball and Olympic swimmers.